Crafting your job post

Lyn Carman • November 28, 2023

A fresh new approach is required for advertising your position and attracting the right candidates who will be a good fit for your dental team. This approach must revolve around human values and employ a relatable, insightful, authentic feel.


In this shifting, dynamic dental jobs market the workforce is looking for job posts that stand out. People notice an ad that speaks to them, that grabs their attention, that speaks to them.


Considering what candidates typically notice and finds appealing about your position is what Lync Dental understands. To create an attention-grabbing dental job ad, especially in the current competitive field of dental recruitment, it’s crucial to understand what candidates notice and find appealing. A central element in your job listing should be a clear focus on what’s in it for the applicant. Candidates are increasingly looking for positions that offer both personal and professional benefits. Keep it short and punchy and make it sound/feel like your practice.


Start with a Punchy Job Description up front

Describe the exact brief details of the role in 1 sentence, make it clear and crisp and tempt candidates to read more.


A Compelling Introduction

Begin the body of your job listing with a captivating introduction that tells a story or paints a picture of what it’s like to work at your dental practice. This can immediately engage candidates and make them curious about the opportunity.


Highlight Your Practice’s Lived Values

Emphasize the core values of your dental practice in the job listing. Explain how these values shape the work environment and the level of care provided to patients. For example, if empathy and patient-centric care are important, make this clear. Make it real though not simply lip service.


Provide Insights into the Role

Give candidates a detailed understanding of what the role entails. Describe daily responsibilities, the role’s significance in patient care, and the impact they can make within the practice.


Showcase Career Growth Opportunities

Dental professionals are often keen on continuous learning and career advancement. Mention how your practice supports ongoing education, certifications, and career growth within the organisation.


Use Relatable Language

Craft the job listing using relatable language that speaks directly to potential candidates. Avoid jargon and complex terms. Write as if you’re having a conversation with the reader. This also helps the candidate gain a feel for your culture.


Highlight Team Dynamics

Discuss the dynamics of your dental team. Mention how collaboration, mutual support, and a friendly atmosphere are integral to your practice, if they are. This can help candidates envision their fit within the team.


Share Patient-Centric Stories

Share brief, anonymised patient stories that illustrate the kind of compassionate care your practice provides. This can resonate with candidates who value patient relationships.


Include Testimonials

If possible, incorporate testimonials from current team members. Let them share their experiences working at your practice, emphasising the positive aspects that candidates might find appealing.


Flexible Work Arrangements

If your practice offers flexible work arrangements, such as part-time positions or flexible hours, highlight this in the listing to attract candidates seeking work-life balance.


Benefits and Perks

List the benefits and perks of the position, including competitive compensation, CPD opportunities and any unique offerings like team-building activities or wellness programs.


Application Process Transparency

Be transparent about the application process, including what candidates should expect after applying. Mention estimated response times and any assessment or interview stages.


Encourage a Personal Touch

Encourage candidates to share what makes them passionate about dentistry and patient care in their cover letters. This can help you identify individuals who align with your practice’s values.


End with a Call to Action

Conclude the listing with a clear call to action, inviting candidates to apply and join your team. Use inviting language to encourage them to take the next step.


Engage Through Multiple Channels

Share your Lync Dental job listing on your practice’s website, social media, and to your network.  Ensure consistency in messaging across all channels.


Follow Up and Provide Feedback

Once candidates apply, promptly acknowledge their applications and provide feedback after interviews. A positive candidate experience can contribute to a strong employer brand.

By Lyn Carman June 29, 2026
What a real team actually feels like A practice where people genuinely know each other works differently from one that's just professional and polite. You can feel the difference within a shift. The dental assistant who knows the dentist's rhythm doesn't have to be told. The front desk that understands what the clinical team is dealing with by 4 pm runs the afternoon accordingly. The new hygienist who feels welcome asks questions instead of quietly guessing — which is the difference between settling in fast and spending your first three months on edge. That easy, intuitive teamwork isn't luck. It's familiarity, and familiarity gets built on purpose or not at all. The question for you is whether a practice has bothered to build it. Green flags to look for Do people actually talk to each other? Not just about the schedule. On a trial shift, notice whether there's any easy conversation or whether everyone's heads are down and siloed in separate rooms all day. Practices that eat together, even informally, tend to be ones where people know each other as people. It sounds small. It's one of the things teams remember most. Do they invest in their people? Ask how they handle CPD and development. A practice that learns together — a shared module, a guest speaker over lunch, support for courses — is usually one that sees its staff as worth growing, not just worth rostering. That answer tells you how they'll treat you a year in. Do they notice the good stuff? It's a fair thing to ask: how does the team mark a win, or someone finishing a course, or a hard case that went well? The practices worth joining notice and say something. If acknowledgement only ever flows when something goes wrong, that's a culture you'll feel quickly. Are people consulted? This is one of the strongest signals there is. Ask whether the team gets a say in how things run — and listen for whether anything actually changes when they speak up. People who feel consulted feel invested, and a practice that asks "what would make this run smoother?" and then acts on it is rare enough to be worth chasing. What to be wary of Not every practice that looks fun is a good place to work. A few things to read past: Forced fun. Be a little cautious of a place that leans hard on performative enthusiasm — mandatory weekend activities and highly competitive events that leave quieter people on the outside. Going along with it is easy. Working there every day is what counts. Events that paper over problems. Sometimes the team day exists because a direct conversation never happened. If the social stuff seems to be doing the work that honest communication should, the underlying culture may not be as warm as the calendar suggests. You'll usually pick this up in how people talk to each other when no one's performing for the new face. That ordinary, unguarded moment tells you more than any organised activity. The honest version The best teams I've seen in dental practices aren't built on events. They're built on something quieter: someone who makes it normal to check in, who notices when a person isn't quite themselves, who says thank you in a way that sounds like they mean it. The lunches and the escape rooms are nice. But they only work when they sit on top of a culture that already makes people feel they belong. If the day-to-day doesn't feel good, no team dinner is going to fix it. So when you're sizing up a practice, start where it matters. The activities are the easy part to spot. The belonging is the part worth holding out for.
By Lyn Carman June 29, 2026
You finished your training. You're good at the clinical work - the hands on skills, the chairside, the things the course actually prepared you for. And then you started in a practice and quickly worked out that the clinical part was never going to be the hard bit. The hard bit is everything around it. The unspoken way this particular practice runs. Working out how everyone fits together, whose toes not to step on, which corners are fine to cut and which aren't, how to hold your nerve when the afternoon's running forty minutes behind and everyone's tense. None of that was in the qualification — whether your qualification took six months or eight years. Most of the time, nobody sits you down and explains it. You're just expected to absorb it, and to look like you've got it together while you do. So here's a question worth sitting with: how much of what you actually know about doing your job well did anyone teach you — and how much did you pick up alone, hoping you were reading it right?
By Lyn Carman June 29, 2026
Why is this good news for you? Quarterly super has always had a quiet problem. It was easy for it to fall through the cracks - not always through bad intentions, but because three months is a long time for cash-flow pressure to get in the way. Under the new rules, there's no gap. If you're paid fortnightly, your super contributions are processed fortnightly. If something goes wrong, you'll know within weeks - not three months later, when the damage is already done. It also means more transparency. You'll see your super landing regularly, which makes it far easier to spot if something isn't right. What to check right now Whether you're settled in a role or looking at what else is out there, a few things are worth making sure are in order: Your super fund details are correct with your employer. Wrong fund or wrong account number, and contributions can get delayed or lost - a compliance problem for them and a headache for you. Your TFN is on file. Without it, your contributions can be taxed at a higher rate. Worth a check if you're new to a role or haven't updated your details in a while. You know which fund your money's going to. Under Payday Super, you still have the right to choose your own fund, and your employer has to honour that. If you've never nominated one, now's a good time to think about it. If you want to confirm any of this for yourself, the ATO's Payday Super pages are the source of truth - worth a look rather than taking anyone's word for it, including this article. What this tells you about a workplace Here's the thing nobody really talks about: how a practice handles payroll tells you a lot about how it runs everything else. The practices that get this right - clean systems, accurate records, consistent processes - tend to be the ones where people feel looked after. Not because super is the whole picture, but because it's a signal. It means someone's paying attention to the detail. So when you're weighing up roles, anywhere across the country, it's worth asking: does this practice have its payroll sorted? Is super paid on time? Are the records clean? Those aren't small questions. They're some of the most revealing ones you can ask - because a practice that's careful with your pay is usually careful with a lot of other things too. The short version From 1 July 2026, your super has to be paid every payday, not quarterly, and reach your fund within seven business days. It puts more money moving through your fund more often, makes problems easier to catch early, and quietly raises the bar for how practices manage their people. It's a good change. And it's worth knowing about before it lands. This is general information, not financial advice - for anything specific to your situation, check with your super fund, your employer, or the ATO.